coke is taking the health initiative?

If you are a regular reader of my column, you realize that SODA POP is bad for you on many different levels.  Much of this has to do with the fact that it is arguably the leading reason for the wide variety of health problems associated with UNCONTROLLED BLOOD SUGAR —- including DIABETES.  And in case you were not aware, soda is now the number one source of calories for the 15-25 crowd (HERE) and is being directly linked to America’s obesity epidemic — an epidemic that is starting to show itself worldwide (HERE).  In fact, blood sugar regulation issues are the root of almost every single health problem you can name. 

It seems that public pressure has finally got to Coca Cola and forced them to at least pay lip service to changing their marketing strategies.  And it’s not only Coca Cola.  It seems PepsiCo and other beverage giants are succumbing to public pressure as well.  CEO of Coca Cola, Muhtar Kent went as far to say that, “the key here is to ensure that in every market where we operate to have no- or low-calorie beverages of our main brands available“.  The push is to diversify into fruit juices (most of which are 90% sugar water), DIET SODA, and sports drinks.  But is this really beneficial? 

Hopefully, you read my recent piece on DIET SODA.  Numerous recent studies have shown that diet soda is actually responsible for more obesity instead of less — almost twice as much.  When are people going to wake up to the fact that calorie count doesn’t mean much (HERE)?  Processed sugar is bad all around, and even natural sugars should be consumed in moderation.  Then there is HFCS.   But the truth is that the diet versions of all of these are worse — much worse.  It is important to understand this and educate your children about it from an early age.